Paris / Luxembourg / London – November 2025

Crayon Partners, the real estate investment and asset management firm, has completed the first closing of its pan-European fund “Crayon Jaune” SCA SICAV-RAIF, together with the acquisition of three residential portfolios in London.

The launch marks a major step in the firm’s ambition to integrate social impact with value-add performance through a rent-to-own housing model — a first example to democratise access to home ownership.

Distributed across Luxembourg, France, Belgium, Spain, Switzerland, and Monaco, both directly and through leading private-wealth banks, the fund has already secured €30 million in assets under management*.

Focused on the Living sector, Crayon Jaune targets high-teen returns over a 5-year horizon*, combining financial performance with measurable social outcomes. The fund supports first-time buyers through fixed-term leases with an optional right to buy, allowing renters to apply up to 100% of rent toward their future deposit within two to four years — aligning fast liquidity with social purpose.

As an SFDR Article 8 fund, Crayon Jaune seeks to expand access to home ownership for households who do not fit the traditional banking grid — such as key workers, self-employed and young professionals. By encouraging tenants to act as future homeowners, the model delivers stronger operational performance, lower turnover, and potential long-term value uplift.

In London, Crayon Partners has teamed up with Keyzy, a leading rent-to-own operator that has developed a proven model enabling aspiring homeowners to build equity while renting. They’ve established a robust sourcing and underwriting framework aligned with institutional standards. This partnership demonstrates Crayon’s OpCo-PropCo model, which combines strong governance and local execution capabilities to connect global investors seeking diversification with trusted, high-performing operators.

“Crayon Jaune shows a new path for real-estate investors to diversify in the Living sector and demonstrates how creative thinking can deliver value-add returns in today’s environment,” said Mathias Flattin, Managing Partner.

“Crayon Jaune shows how rent-to-own can evolve from an innovative concept into an institutionally-led strategy,” said Thibault Weston Smith, Managing Partner. “This fund helps people get onto the property ladder in cities with severe housing affordability pressures such as London.”

The first wave of acquisitions is already underway in Q4 2025, focusing on well-located homes in Greater London. The ambition is to establish rent-to-own as a mainstream route to homeownership, creating a new and resilient demand pool in an uncertain buy-to-sell market. The fund aims to deploy over €150 million across European residential assets within the next 18 months.

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About Crayon Partners

Founded in 2024, Crayon Partners isa pan-European real estate investment and asset management firm unlocking the full spectrum of real estate potential.

Through creative, technology-driven investment strategies and a network of strategic partnerships, the company develops profitable, sustainable, and socially responsible projects that deliver positive impact for investors, people, and places.

With offices in Paris, Luxembourg and London, the company operates across western Europe.

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* Source: Crayon Partners. The registered office ofCRAYON JAUNE SCA SICAV-RAIF (the "Fund") is located at 30, BoulevardRoyal, L-2449 Luxembourg, Grand Duchy of Luxembourg. This press release contains forward-looking statements. Past performance is not indicative of future results. This is a marketing communication. Please refer to the prospectus and to the PRIIPS-KID before making any final investment decisions. More details at crayonpartners.com. 

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