Boomerang generation, Kippers, Tanguy, Nesthocker. Different names, the same problem across every large city: young people and the middle class are priced out. They cannot afford the rent, cannot get onto the property ladder, or both.

In September, our team joined and hosted events in London, Luxembourg and Paris. Every room asked the same question: is this a structural shift, or can we do something about it?

There are solutions across the value chain. Build more homes. Lower construction costs. Convert obsolete commercial buildings into housing. Free up empty stock. And create new paths to home ownership.

Rent-to-own is one of them, and our strategy is focused on scaling it, combining performance and impact.

The numbers speak for themselves. Tens of millions deployed across four London portfolios in the past twelve months. Two thirds of our residents are key workers. The latest acquisition was stabilised in a few weeks, at a time when selling a single home in London takes around eight months.